PUBLIC WORK ARCHIVE

JOENASR

Creative Director | Digital Experiences | Interactive Prototyping
Work spans creative direction, advertising, multimedia production, digital experiences and interactive prototyping, with additional work across motion, 3D, XR, games, music and audio, professional training, writing and research.

Full name Joseph Ribal Nasr Name variant Joe Ribal Nasr Handles Platform-specific verified profiles
WORK HISTORYUAE / GCC
SPANCreative Direction → Interactive Work
INDEXED14 records
CREATIVE DIRECTION✦DIGITAL EXPERIENCES✦INTERACTIVE PROTOTYPING✦XR + GAMES✦PROFESSIONAL TRAINING✦

Areas of Practice.

Documented areas of activity, organized by field rather than chronology. Each domain is supported by work, public sources, or project evidence elsewhere in Signals.

Creative & Production

Creative Direction & Advertising

Creative direction and production across advertising, branded content, campaigns, visual communication and multimedia work for international and regional brands.

Selected clients: Mercedes-Benz, Dubai Culture and Arts Authority, Noon (campaign), GMC (campaign), and Chopard.

Film, Video & Post Production

Editing, post-production, compositing, visual finishing, video production and work across broader audiovisual production pipelines.

Selected work: Etihad Airways, E! News, Pepsi Arabia, Adidas (Terrex), ET Bil Arabi, Dubai Tourism & Culture influencer series and lookbooks, and the official Video Post Editing showcase.

Media Music Composition

Original music composition for advertising, events and media, including the Khalifa Award event main theme, awards theme and reception music.

Selected work: Khalifa Award for Education (event music scoring including the main theme and the awards theme), MILCO, Lacnor, NIDO® and Saudi German Hospital.

Design & Visual Communication

Graphic design, branding, typography, visual systems, campaign design, retouching and communication-focused creative work.

Selected clients: Maybelline New York, Estée Lauder and Sephora.

Motion Graphics, Animation & 3D

Motion graphics, animation and 3D work across branded, editorial and experimental visual projects.

Selected work: NYX Professional Makeup, L'Azurde, B.Games, and Earn.Game campaign videos.

Interactive & Technology

Interactive Experiences, XR & Games

Design and development of browser experiences, interactive prototypes, games, WebXR and VR projects, spatial interfaces and experimental digital systems.

Selected work: RoboSim, Brick XR Builder, Diorama, Ascension and Quest ReQuest VR.

AI & Creative Technology

Development and exploration of AI-assisted systems, reasoning tools, visual frameworks, experimental interfaces and creative-technology prototypes.

Selected work: Visual Framework Engine, Roundtable AI, RoboWebSim and Event Ideatecture (idevent).

Product & Venture Development

Documented venture and product activity spanning concept development, positioning, design, prototyping and public release.

Selected ventures: RoboMarket.ae, Apex Innovate and Daoversal.

Knowledge & Training

Corporate Training & Guest Lecturing

Professional training and guest lecturing across design, multimedia and creative technology, including corporate, academic and government engagements.

Selected engagements: Government of Dubai Media Office (GDMO), The Executive Office of Her Highness Sheikha Jawaher bint Mohammed Al Qasimi (HHEO), Ministry of Culture and Knowledge Development, Cartier Middle East and ITP Media Group.

Research, Reasoning & Publishing

Independent work across reasoning, decision structures, human behavior, research frameworks and publishing.

Selected publications: Manipulation: The Fool and the Wise, The Structure of Life: The Structure of Reasoning and ICF-AI.

Work by category.

Choose a category to find the relevant public work, source collections and publications.

14 references
Commercials & Campaigns
Animation, Motion Graphics & 3D
Music & Audio
Corporate Training & Guest Lecturing
Graphic Design & Visual Communication
Interactive Experiences & Prototyping
Books & Publications

Selected work and credits.

Interactive prototyping, production and professional training.

E! Beyond The Red Carpet - DIFF

Editor for Navigation Films on the E! Beyond The Red Carpet production covering the 13th Dubai International Film Festival in 2016.

Games & XR

Browser games, XR work and interactive experiments are collected through the public itch.io hub.

Open itch.io

Work and background.

Identity, professional history and source-linked work across different periods.

Q01Who is Joe Nasr?
Professional work spans creative direction, advertising, multimedia production, digital experiences and interactive prototyping, with additional work across motion, 3D, XR, games, music and audio, professional training, writing and research.
Q02What music and audio work is documented for Joe Nasr?
Indexed music and audio work includes cinematic and media composition, performance, sound design, audio engineering, mixing, production-music licensing and audio post-production.
Q03What creative-direction and digital-experience work is documented for Joe Nasr in the UAE and GCC?
The public record documents creative direction, advertising, motion graphics, film, digital experiences and professional training associated with Dubai, the UAE and GCC clients and institutions.
Q04What current work connects Joe Nasr to AI, interactive prototyping and RoboMarket?
Current public work includes interactive prototypes, browser-based experiences and WebXR projects documented through GitHub and itch.io. Venture and product initiatives under Apex Innovate FZE LLC include RoboMarket.ae and RoboCreate, with the founder/CEO role documented in the professional record.
Q05Where is Joe Nasr’s music work documented?
Public music references include YouTube, SoundCloud, Anghami, AudioSparx, Apple Music and Deezer, with additional historical profiles listed in this archive. Spotify is included for released music.
Q06Where has Joe Nasr’s professional work been based?
The professional record documents work in Dubai and the United Arab Emirates, with broader GCC activity. Education and earlier music records also include Lebanon.
Q07LinkedIn Experience

Current roles:

  • Creative Director & Founder
  • Guest Lecturer & Corporate Trainer

Previous roles:

  • Director of Operations & Creative Lead — 2021–2023
  • Independent Creative — 2005–2023

Role details on LinkedIn.

Q08What is Joe Nasr’s corporate training, guest lecturing and education background?
Guest lecturing and corporate training have been part of the professional record since May 2016, with more than 100 sessions delivered through universities, training providers, government organizations, media teams and companies. Formal education includes a Bachelor’s Degree from the American University of Science and Technology, Major in Advertising with a minor in Media Production (2001-2008); a Music certification record at Holy Spirit University of Kaslik - USEK (1999-2002); and Bacc II, Experimental Science at Collège Mariste Champville (1984-1999). The LinkedIn training and lecturing entry lists Government of Dubai Media Office (GDMO), Dubai Police, UAE Armed Forces, Ministry of Culture and Knowledge Development in Abu Dhabi, the Executive Office of H.H. Sheikha Jawaher bint Mohammed Al Qasimi, Reyada Centre, Egyptian Ministry of Foreign Affairs, New Media Academy, American University in Dubai (AUD), Emaar Properties, Meraas, Cartier Middle East and ITP Media Group.
Q09Which names and handles does Joe Nasr use online?
Primary public name: Joe Nasr. Full name: Joseph Ribal Nasr. Documented public name variant: Joe Ribal Nasr. Verified platform identifiers include Joenasriani, joenasr, joenasrprofile, joenasrmusic, joenasrvisuals and joenasr.mp4. These handles resolve to the same public identity and do not represent separate people or additional personal names.

Archive notes.

This visible archive groups public work by discipline. YouTube is represented by curated Showcase playlists and itch.io by a single games/XR hub rather than individual project cards; detailed project-level evidence remains preserved in the machine-readable project registry.

Additional attributed music and professional references are collected in the supporting evidence index.

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